1. Hosting Hosting refers to the service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or hosting service provider, provides the technologies and services needed for the website or webpage to be viewed on the Internet. Websites are hosted on servers, which are special computers that store websites and deliver them to users when requested.
2. Domain A domain is the unique address of a website on the Internet. It is the name that users type into their web browser to access a website, such as www.innovaxmarketing.com. Domains are registered through domain registrars and are essential for branding and establishing an online presence.
3. SEO (Search Engine Optimization) SEO is the practice of optimizing a website to increase its visibility in search engine results pages (SERPs). The goal is to attract more organic (non-paid) traffic by improving the site’s relevance to specific search queries. SEO involves various techniques, including keyword research, content optimization, link building, and technical improvements.
4. PPC (Pay-Per-Click) PPC is an online advertising model in which advertisers pay each time a user clicks on one of their ads. It is a way to buy visits to your site rather than earning them organically. Common PPC platforms include Google Ads, Bing Ads, and social media advertising networks like Facebook and Instagram.
5. Social Media Management Social Media Management involves creating, scheduling, analyzing, and engaging with content posted on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. It is a crucial aspect of digital marketing aimed at building and maintaining a brand’s presence online, fostering community, and engaging with customers.
6. Content Marketing Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action by providing useful information and establishing the brand as an authority in its field.
7. Email Marketing Email Marketing involves sending targeted promotional messages to a group of people via email. It is used to build relationships with potential customers, keep current customers informed and updated on your brand, and encourage customer loyalty and repeat business. Email marketing campaigns typically include newsletters, special offers, and updates about the company or products.
8. Web Development Web Development is the process of creating and maintaining websites. It involves various aspects, including web design, web content development, client-side/server-side scripting, and network security configuration. Web developers use coding languages such as HTML, CSS, JavaScript, and others to build websites and web applications.
9. Graphic Design Graphic Design is the art and practice of planning and projecting ideas and experiences with visual and textual content. It involves creating visual content to communicate messages. Designers use typography, photography, iconography, and illustration to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.
10. E-commerce E-commerce, or electronic commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. E-commerce includes various business models such as B2C (business-to-consumer), B2B (business-to-business), C2C (consumer-to-consumer), and C2B (consumer-to-business).
